Terms of Service
Last updated: October 24, 2026
Welcome to Sudo Scale. These Terms of Service ("Terms") govern your access to and use of the services provided by Sudo Scale LLC ("Sudo Scale," "we," "us," or "our"), located in Los Angeles, California. By using our services, you agree to be bound by these Terms.
1. Services
Sudo Scale provides digital marketing and lead generation services, including targeted digital advertising campaigns, lead capture, qualification, real-time delivery, and related consulting services for businesses, professionals, and organizations. Sudo Scale also provides pay-per-call services, delivering live inbound phone calls from consumers responding to our advertising to licensed insurance agents and agencies, as described in Section 12.
2. Eligibility
You must be at least 18 years of age and have legal capacity to enter into a binding agreement. If using on behalf of a business, you represent authority to bind that entity.
3. Lead Delivery & Exclusivity
Leads are delivered on the terms specified in your campaign setup (either exclusive or shared). We make commercially reasonable efforts to ensure data accuracy but do not guarantee conversions, sales, or financial results.
4. Return & Replacement Policy
If you receive a lead with clearly invalid contact details (e.g. disconnected phone number) or a verified duplicate, you may request a replacement within 24 hours of delivery. All requests are subject to verification. Replacements are issued at our sole discretion and do not entitle the buyer to a cash refund. Invalid calls are handled as described in Section 12.5.
5. Payment Terms
All lead purchases are prepaid. Payment is due in full before lead delivery begins. Call batches are also prepaid, and payment is due in full before call delivery begins. We do not offer net payment terms or invoicing. All sales are final except as described in Sections 4 and 12.5. In the event of a chargeback or disputed payment, Sudo Scale reserves the right to suspend or terminate your account immediately and pursue recovery of amounts owed.
6. Acceptable Use & Compliance
You agree to use all leads, calls, and marketing assets solely for lawful purposes in compliance with all local, state, and federal regulations, including but not limited to:
- Telephone Consumer Protection Act (TCPA)
- CAN-SPAM Act
- Do Not Call (DNC) registries
- Applicable industry-specific regulations and licensing requirements
You are solely responsible for ensuring your use of leads and calls complies with all applicable laws, including all applicable insurance licensing and sales regulations. Sudo Scale is not responsible for how leads are contacted or used, or how calls are handled, after delivery.
7. SMS Notifications
By purchasing leads or calls through Sudo Scale, you consent to receive SMS text message notifications regarding your account, lead delivery, call delivery, and balance. These notifications will be sent to the phone number provided during your purchase or onboarding.You may opt out of SMS notifications at any time by replying STOP to any message. For assistance, reply HELP or contact hello@sudoscale.co. Message and data rates may apply. Message frequency varies based on account activity.
8. Termination
Either party may terminate the service relationship at any time with written notice to hello@sudoscale.co. Upon termination, any unused lead or call balance remaining in your account will be forfeited unless otherwise agreed in writing. Pausing call delivery through the agent portal is not termination and does not affect your balance. Sudo Scale reserves the right to terminate any account immediately for violation of these Terms without refund.
9. Limitation of Liability
To the maximum extent permitted by law, Sudo Scale's total liability to you for any claim arising out of or related to these Terms or our services shall not exceed the total amount you paid to Sudo Scale in the 30 days preceding the claim. In no event shall Sudo Scale be liable for any indirect, incidental, consequential, or punitive damages, including lost profits or lost revenue, even if advised of the possibility of such damages.
10. Indemnification
You agree to indemnify, defend, and hold harmless Sudo Scale LLC and its members, officers, employees, and agents from and against any claims, liabilities, damages, losses, or expenses (including reasonable legal fees) arising out of or related to your use of our leads, calls, or services, your handling of calls purchased from Sudo Scale, your violation of these Terms, or your violation of any applicable law or third-party right.
11. Governing Law
These Terms are governed by the laws of the State of California. Any disputes arising under these terms shall be resolved in the courts of Los Angeles County, California.
12. Pay-Per-Call Services
These terms apply to inbound phone calls purchased from Sudo Scale. Where they differ from Sections 1 through 11, this section controls for calls.
12.1 Call Delivery
Sudo Scale delivers live inbound phone calls from consumers responding to our advertising to licensed insurance agents and agencies ("Buyers"). Buyers choose their licensed states and available hours in the Sudo Scale agent portal. Calls are routed to the phone number on the Buyer's account, and the Buyer presses 1 to accept each call. Sudo Scale does not guarantee call volume, conversions, sales, or financial results.
12.2 Prepaid Balance
Calls are purchased in prepaid batches. Each billable call is deducted from the Buyer's balance, and delivery stops automatically when the balance is used up. Buyers may pause or resume delivery at any time through the agent portal. Pausing does not affect the balance.
12.3 Billable Calls
A call is billable once it lasts 90 seconds from the moment the Buyer answers. Calls shorter than 90 seconds are not billed, except as provided in Section 12.6. A repeat call from the same caller within 7 days of their first call is not billed again.
12.4 Call Recordings
All calls are recorded for quality, billing, and compliance purposes. Recordings are available to the Buyer who received the call.
12.5 Invalid Calls
If a billable call is clearly invalid (for example, a misdial or wrong number), the Buyer may request a replacement within 48 hours of the call by contacting hello@sudoscale.co. All requests are verified against the call recording. Approved invalid calls are replaced with another call or credited to the Buyer's balance and do not entitle the Buyer to a cash refund. A call the Buyer ends before asking basic qualifying questions is not considered invalid.
12.6 Good-Faith Call Handling & Professional Standards
Inbound calls are generated from consumers responding to advertising for insurance products, many of whom are senior citizens who require patience, respect, and clear communication. Buyers agree to handle all routed calls professionally and in good faith, making a reasonable and courteous effort to introduce themselves and ask basic qualifying questions before disconnecting. Sudo Scale audits call recordings. If a Buyer hangs up on a caller prematurely without attempting to qualify them, or exhibits a pattern of dodging the billable buffer on legitimate inquiries, Sudo Scale reserves the right to deem such calls billable and deduct them from the Buyer's prepaid balance regardless of call duration, deny any replacement or credit requests, immediately pause call delivery, and/or terminate the Buyer's account under Section 8.
13. Contact
If you have questions about these Terms of Service, please contact us at:
Sudo Scale LLC
1401 21st ST STE R, Sacramento, CA, 95811, US
Email: hello@sudoscale.co